Toagosei’s Aron Alpha brand of instant adhesives, sold as Krazy Glue in the U.S., is trying a new approach to get consumers stuck on its products. A “Kimi ni, Kuttsuke!” (Stick to You!) campaign is promoting Aron Alpha’s multipurpose, fast-acting adhesive with anime-style art and a romance story. Three versions of a “trailer” for the […]
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